Bold Strides Panelist

Lana Novikova Founder & CEO of Heartbeat AI Technologies Inc.

Lana is an innovator and entrepreneur with a long career in market research and an award-winning portfolio of research inventions. She designed, executed and managed hundreds of research studies for dozens of clients in a wide range of industries. Yet she was not satisfied with mere charts and numbers, always pushing to understand the “”deep

Lana is an innovator and entrepreneur with a long career in market research and an award-winning portfolio of research inventions. She designed, executed and managed hundreds of research studies for dozens of clients in a wide range of industries. Yet she was not satisfied with mere charts and numbers, always pushing to understand the “”deep why”” behind human decisions. This curiosity put her on a quest to understand how human emotions work. In 2015, Lana founded Heartbeat AI, an Emotion Analytics platform that reveals insights into human behaviour.

Born and raised in the former Soviet Union Republic of Kyrgyzstan, educated in the US, and immigrating to Canada in 1999, Lana’s understanding of cultures and systems inspired her to build a platform to cross borders and cultures. Her career path took her from United Nations’ in Central Asia to UNICEF New York, to corporate market research. She left the corporate world in 2009 to study psychotherapy and neuroscience. The idea of creating an algorithm that understands fine-grained emotions came while listening to people expressing emotions in her therapy room and volunteering at the hospice. This work became the foundation of a comprehensive handcrafted taxonomy of human emotions.

Today, Lana is focusing her energy on scaling the Heartbeat business globally and building an ecovillage in Central America.